Scruffy Dog Provides Design and Build Expertise for New Heartlake City, LEGOLAND

Scruffy Dog Ltd., one of the UK's leading design and manufacture companies for the entertainment industry, has collaborated with Merlin Magic Making’s creative team to provide design, manufacture and delivery for the new Heartlake City at LEGOLAND Windsor.

Heartlake City forms part of the new LEGO FRIENDS area and gives fans the opportunity to step right into the LEGO FRIENDS world of Mia, Andrea, Stephanie, Emma and Olivia. Scruffy Dog created the well-known exterior of the Heartlake City Mall including Olivia’s House with interactive LEGO builds where keen builders can make their own robot and help build a home for Olivia’s pets.

The company also manufactured and installed the Entrance Portals and surrounding props including The Heartlake News Van; creating a fully immersive experience for visitors that they say is ‘guaranteed to put a smile on any child’s face’.

Scruffy Dog Provides Design and Build Expertise for New Heartlake City,  LEGOLAND

Based in Birmingham, Scruffy Dog creates bespoke theming projects across the UK, Europe and around the world. Other areas of expertise include experiential marketing, TV and film set construction and event branding.

Heartlake City is now open.