Sally Corp partners with PortAventura World for Sesame Street dark ride

PortAventura World’s new Sesame Street dark ride, opening in 2019, will be created by Sally Corporation.

Sally logoThe announcement was made on Tuesday (November 13) on the Sally booth at IAAPA Attractions Expo in Orlando. A life-sized animatronic Big Bird told the assembled audience about the new adventure he and his friends will embark on at the Spanish theme park resort next season.

PortAventura logoDeveloped together with the Sesame Workshop, the new attraction will be the first Sesame Street dark ride in Europe. The family-friendly experience will be located in the SesamoAventura area of the main PortAventura park.

Solve the Sesame Street mystery at PortAventura

The mixed media attraction will be housed inside a newly constructed 1,300 square metre (14,000 sq ft) building. The near six-minute long ride will be preceded by a 10 minute pre-show. Detective Grover will be passenger’s guide through the interactive adventure, encouraging them to collect clues that will help solve a mystery happening on Sesame Street.

“This partnership with Sesame Workshop, along with Sally Corporation, will create an attraction that will be a unique experience within the range of the family entertainment,” says Fernando Aldecoa, general director of PortAventura World.

“Theme parks are one of the most powerful ways for children and families to engage and connect with their favourite characters,” says Ed Wells, senior vice-president and head of International Media and Education at Sesame Workshop. “Our partner PortAventura World, one of the top regional theme park resorts in Europe, has done an amazing job along with Sally Corporation in capturing the true essence of the Sesame Street brand.”

Over 2,000 targets

Here’s a few more Sesame Street dark ride facts and figures:

• Show length: Over 15 minutes long (10 minute pre-show, 5:50 minute ride experience)

• Interactive clues/targets: Over 2,000 (virtual and practical)

• Projection screens: 8. Including four projection-mapped screens on sets with practical target integration and one 90-degree curved screen with animatronic and show element syncing. There will also be two 180-degree curved immersive screens allowing guests to fly through Count’s Castle and dive into Oscar’s Trash can, plus a Hall of Fame scoreboard.