New ShowUp virtual FEC trade show has AAMA support

ShowUp, the FEC trade show founded by location-based entertainment expert Bob Cooney, has been added to the American Amusement Machine Association’s Location Trade Show program.

ShowUp, a new virtual social convention and trade show for family entertainment centres, now has the support of the American Amusement Machine Association (AAMA), after being added to its Location Trade Show program (LTS).

AAMA member companies will be able to launch new products and services at ShowUp, one of the biggest FEC events of the year. They will also be able to network with peers in the industry, gain new insights through educational workshops and meet with potential customers through the show’s social platform.

ShowUp logo

Discounts for members

AAMA members that are exhibiting at the event can also join ShowUp’s virtual pavilion. Here, attendees and exhibitors can meet and network. Members can also take advantage of special discounts and premium placement in the expo, as well as two extra free passes for their customers.

The AAMA will be exhibiting at ShowUp as a continuation of its outreach to FEC owners and operators. Pete Gustafson, AAMA Executive Vice President, says: “The AAMA strives to give its members many opportunities to get their products in front of potential customers. With physical shows shut down this year, ShowUp is a great opportunity to stay top of mind and connected with the growing FEC market.”

The founding sponsors of ShowUp have also been revealed. These are VRsenal, LAI Games, and UNIS.

“I want to recognize these companies for the extraordinary faith they put in us,” says Bob Cooney, Master of Ceremonies. “They committed to sponsoring ShowUp in a big way when it was just a concept. Their vision and support gave us the courage to take on such a huge endeavour.”

ShowUp will take place from 27 – 29 October 2021 and more information can be found here.

Earlier this year, Cooney spoke to Blooloop about the coronavirus crisis and what it means for the future of location-based VR.