SimEx-Iwerks Exclusive Distributer for Magical 4D Rudolph Experience

Leading creator of special effects cinematic attractions, SimEx-Iwerks Entertainment, has been awarded exclusive distribution rights for Rudolph the Red-Nosed Reindeer in 4D.

SimEx-Iwerks Exclusive Distributer for Magical 4D Rudolph ExperienceThe much-loved animated classic, first televised in 1964, is being recreated in partnership with Bent Image Lab for a Holiday 2016 release as a magical 4-D Experience®.

The new production will use a combination of traditional stop-frame animation and state-of-the-art immersive technology to bring the onscreen action to life. SimEx-Iwerks treated IAAPA Expo delegates to a taste of what’s to come with a first-look trailer.

“The story’s focus is on Rudolph’s heroic journey, ” commented Chel White, Partner and Director, Bent Image Lab. “To integrate in-theatre special effects, we have embellished scenes to add thrills along the way but overall we are staying very true to the spirit of the original show.”

Bent Image Lab’s long-standing association with the Rankin Bass characters ensures the production respects the authenticity of the popular franchise. The new version features all the iconic characters including Rudolf, the Abominable Snow Monster, Hermey the elf and Santa Claus plus classic songs and familiar dialogue.

“Rudolph is a timeless holiday classic and we are excited and honoured to bring it to our clients around the world as an immersive cinematic 4-D experience, ” reported Mike Frueh, Senior Vice President, Licensing and Distribution, SimEx-Iwerks Entertainment. “It is a tremendous addition to our film library. We are confident that this show will drive traffic and increase performance for our partners’ Holiday promotions.”