Simworx launches new products and celebrates awards success at IAAPA Expo Europe

Simworx, the dynamic media attractions specialist, is celebrating a successful IAAPA Expo Europe, after launching two new products and accepting an award for its CEO.

Simworx is proud to announce that it officially launched two new products at IAAPA Expo Europe, which took place in Paris last week. The company also picked up some awards during the busy event, where it was showcasing its products to industry professionals.

During the event, Simworx held a press conference where it unveiled two new products; the AGV Dark Ride and the Mini Flying Theatre. It also highlighted its new Metro of Time attraction and more.

Pushing boundaries

The new AGV Dark ride is an innovative new product with no tracks or power cables. This means that the vehicles can roam freely along a programmed path, travelling at unrivalled speeds.

Meanwhile, the Mini Flying Theatre is a smaller version of Simworx’s Flying Theatre. It is set to debut shortly in Vietnam, at the Baosun Wildlife Park in Hanoi. In addition, the new Metro of Time attraction presents a new way for visitors to enjoy the traditional 4D cinema experience, as they board fully-themed metro carriages for a time-travelling adventure.

Awards success

The Simworx team also enjoyed some recognition at the Kirmes & Park Revue European Star Awards, where the company was presented with a Star Award for the Derren Brown’s Ghost Train attraction at Thorpe Park, in the Best Dark Ride category.

In addition to this, Simworx CEO Terry Monkton picked up the Industry Icon (Manufacturer/Supplier) Award at the Park World Excellence Awards. This was awarded in recognition of his success in serving the European attractions industry.

A busy show

“We had another busy show this year with a lot of interest being shown in the new AGV Dark Rides and the Mini Flying Theatre,” says Simworx Sales Director Edward Pawley. “These are exceptional additions to the product range and we are already talking to a number of potential clients about them.

“The Metro of Time was also well received, while the fully operational ParadropVR we had on the booth also proved popular and was in constant use. All in all, it was a successful few days, topped off by the awards we also received.”

Recently, Simworx cemented its growth in the family entertainment centre (FEC) and location-based entertainment (LBE) sectors by appointing an industry expert, Mark Whittaker. In his new role as Simworx’s FEC & LBE sales manager, he will be working on expanding and promoting the company’s experiences for smaller indoor entertainment facilities.