Fast-expanding immersive entertainment company, THE VOID, is strengthening its executive bench with a raft of new appointments.

THE VOID swells executive ranks with three key appointmentsAndrew Darrow has been named as Chief Strategy and Business Development Officer, Jeff Ruggels as Chief Financial Officer. Loyalty expert, Sarah Marsh, joins as Chief Experience Officer.

Darrow joins the company from global children’s entertainment phenomenon, KidZania, where he was Executive Vice President. Darrow mastermined the global growth strategy for the company and expanded it into the world’s most successful experiential edutainment businesses.

He has been tasked with growing THE VOID’s global footprint through the opening of additional, strategic VOID Experience Centers™ (VECs).

“THE VOID’s unique experience is unparalleled in location-based entertainment and is a key differentiator for traditional retail and leisure environments as they pivot in the race to draw, engage and retain next-generation consumers,” comments Darrow.

THE VOID swells executive ranks with three key appointments

Jeff Ruggels bring 25 years’ of financial knowhow garnered from previous roles at major entertainment brands including Walt Disney and Lucasfilm.

At THE VOID, Ruggels will be helping develop and implement the company’s global growth roadmap including strategic partnerships, as well overseeing all financial elements of the business.

Sarah Marsh’s extensive resume includes stints as Vice President of Customer Experience & Engagement, Global E-Commerce at Uniqlo, and Vice President of Customer Loyalty and Minister of Citizenship at KidZania.

Marsh will be focused on developing THE VOID’s end-to-end customer experience to ‘produce memorable experiences that foster discovery, enthusiasm, and delight’.

He has been tasked with growing THE VOID's global footprint through the opening of additional, strategic VOID Experience Centers™ (VECs). "THE VOID's unique experience is unparalleled in location-based entertainment and is a key differentiator for traditional retail and leisure environments as they pivot in the race to draw, engage and retain next-generation consumers,” comments Darrow.“From day one, THE VOID has set the bar for what truly immersive virtual entertainment should look like,” says CEO at THE VOID, Cliff Plumer.

“With the help of top-talent like Andrew, Jeff and Sarah, our team is better equipped than ever to continue driving forward the industry, and the vision of THE VOID, delivering consumers a world-class immersive experience.”

THE VOID has recently opened two new experiences featuring the award-winning Ghostbusters: Dimension installation at The Beach in Dubai and at the company’s headquarters in the greater Salt Lake City area. The immersive experience is also available at Madame Tussauds New York.

Further experiences and locations are reportedly on the cards for the second half of this year.

Images courtesy Business Wire. Main image courtesy THE VOID.