Theme Parks: SYLVANIA to Sponsor Iconic ‘it’s a small world’ at Disneyland Resort

Sponsorship includes attraction's first-ever illuminated marquee

Sponsorship includes attraction’s first-ever illuminated marquee

Siemens (NYSE: SI) is pleased to announce that its SYLVANIA lighting brand will be the sponsor of the classic "it’s a small world" attraction at Disneyland Resort.

"We are thrilled to be associated with such an icon of the Disney experience. At SYLVANIA, we are creating ways to see the world in a new light. Our association with ‘it’s a small world’ is a perfect fit for our own vision, " said Rick Leaman, president and CEO of the Siemens lighting unit, OSRAM SYLVANIA.

"’it’s a small world’ is a celebration of the hope we all share for peace on Earth, " said Walt Disney Imagineer Tony Baxter, who is the creative lead for Disneyland. "It’s an illuminating global message, so it’s fitting that this classic attraction should be sponsored by a company that literally helps illuminate the world."

A new illuminated marquee, the only change to the attraction, will brighten the overall experience for guests and is slated for installation in early 2010. The design is a visual celebration of what the attraction represents, the happy spirit of children everywhere.

This sponsorship is part of a 12-year agreement between The Walt Disney Company and Siemens. The agreement includes marketing and promotional rights, attraction sponsorships and a promotional presence that features Siemens products and services at Walt Disney World Resort in Florida and Disneyland Resort in California. Siemens also is the sponsor of the Epcot icon, SpaceShip Earth.

"it’s a small world" originally was created for the 1964 New York World’s Fair as an exhibit that would benefit UNICEF, which is dedicated to the welfare of children all over the world. The attraction moved to its Anaheim home in 1966.

Considered a quintessential Disney theme park experience, "it’s a small world" contains more than 300 Audio-Animatronics® figures, representing children around the globe. It also features more than 250 toys and 80 animated props. After a full year of work, an enhanced version of the attraction opened in February 2009, including stylized dolls and toys dressed as several classic Disney characters seamlessly integrated and geographically located in the lands where their stories take place.

About Siemens

Siemens AG (NYSE: SI) is a global powerhouse in electronics and electrical engineering, and operates in the industry, energy and healthcare sectors. For more than 160 years, Siemens has built a reputation for leading-edge innovation and the quality of its products, services and solutions. With 405, 000 employees in 190 countries, Siemens reported worldwide revenue of $104.3 billion in fiscal 2009. With its U.S. corporate headquarters in New York City, Siemens in the USA reported revenue of $21.3 billion and employs approximately 64, 000 people throughout all 50 states and Puerto Rico. For more information on Siemens in the United States, visit www.usa.siemens.com

About OSRAM SYLVANIA

OSRAM SYLVANIA is a leader in lighting solutions that feature innovative design and energy saving technology. The company sells products for homes, businesses and vehicles primarily under the SYLVANIA brand name, and also under the OSRAM brand. Headquartered in Danvers, Mass., OSRAM SYLVANIA is the North American operation of OSRAM GmbH, a wholly owned subsidiary of Siemens AG. For more information, visit www.sylvania.com.

About Disneyland Resort

Located on approximately 500 acres in Anaheim, Calif., the Disneyland Resort features two spectacular theme parks – Disneyland (the original Disney theme park) and Disney’s California Adventure Park – plus the Downtown Disney District comprised of unique dining, entertainment and shopping experiences. The Resort’s three hotels are the 948-room Disney’s Grand Californian Hotel & Spa, the 969-room Disneyland Hotel and the 481-room Disney’s Paradise Pier Hotel. With 20, 000 Cast Members, the Disneyland Resort is Orange County’s largest employer and a $3.7 billion annual contributor to the local economy. The Resort has welcomed more than 550 million Guests since opening on July 17, 1955. For detailed information about the Disneyland Resort, please visit www.disneyland.com

See also:
Theme Parks: Disneyland Resort Wins California’s Top Environmental Leadership Award
Theme Parks: Disney Executive George Kalogridis Named President of the Disneyland Resort 
Themed Entertainment: Disneyland Resort Announces First-Ever LittleMissMatched Permanent Retail Store at Downtown Disney District