Thinkwell Group publishes new white paper on museums in a post-COVID world

Philbrook Museum

Thinkwell Group, the global experience design and production company, has released a white paper looking at the transformation of museums and cultural institutions following the global pandemic.

Thinkwell Group is pleased to announce the publication of a new white paper which explores how museums and cultural institutions are changing in a post-COVID-19 world. This looks at how these organisations have adapted to the new normal as they begin to reopen to the public.

Within the white paper, Thinkwell Group examines which museums and institutions have been able to pivot and survive, taking a look at which organisations are thriving and which have been heavily impacted. The key question being: how can these places learn from the successes and failures of others?

Museums in a post-COVID era

This new white paper is written by Cynthia Sharpe, an expert in the industry and Principal Cultural Attractions & Research at Thinkwell Group. Here, Sharpe explores these questions and offers advice, taking examples from the actions that various museums and cultural institutions around the US are doing to adapt to the new normal.

“We see that surviving, and ultimately thriving, isn’t a matter of tiny cuts or wholesome departmental eliminations: it’s a matter of really taking a step back and reassessing everything down to the studs,” says Sharpe.

Thinkwell also collaborated with Ray Giang, Vice President of Planning & Advisory Services of MR-ProFun, a planning and advisory firm based in Tustin, California. He worked with the company to cross-reference data and research industry trends for the white paper.

“There’s no easy roadmap, but with examples we’ve found that have worked for other museums and institutions, we feel that these can help the industry as a whole to use as a template for their own use to come back better than ever before,” says Giang.

The paper can be accessed here.

Thinkwell Group has also recently produced a white paper which explores socially-distanced theme park planning in a post-COVID-19 era.