Thinkwell Group releases Annual Guest Experience Trend Report on fanfests and events

Thinkwell Group, the global experience design and production company, has released its 5th Annual Guest Experience Trend Report.

Thinkwell Group is pleased to announce the release of its 5th Annual Guest Experience Trend Report. This looks into guest motivations, success factors and must-haves in the field of fan conventions, festivals and events.

Thinkwell Annual Guest Experience Trend Report

Findings include the fact that 46% of fans surveyed would be willing to spend up to $1,000 for a fan experience. Also, 71% of fans said that they would travel up to 500 miles for a fan activation, experience, or event.

Reaching targeted groups

Fan events allow die-hard fans a chance to meet with likeminded people and share their love of particular series and cult-favourite brands. And it is a growing market, with experiences such as Comic Con, Pokémon GoFest and the Harry Potter Wizard’s Unite Festival drawing more visitors each year. Studios, IP holders and other parties are making the most of the opportunity to reach fans through the organisation of experiential events around the world.

Thinkwell Group Annual Guest Experience Trend Report

Now, Thinkwell has explored this trend in more detail, to find out what it is that attracts people to events like these. The report also includes insights for businesses and operators into how to make such experiences a success. In order to discover what is behind these trends and the best ways to make fan gatherings meaningful, fun, and value for money, you can read the full report here.

Thinkwell Group Annual Guest Experience Trend Report

Thinkwell Group also announced several key new appointments last year, as it continues its global expansion. It welcomed Hugues Sweeney to his new role as the President of Thinkwell Studio Montréal, where he will bring strategic leadership skills and creative expertise. The company also appointed Antonio Ramirez to the role of Project Director for EMEA in the Abu Dhabi office. Ramirez will expand the companies capabilities in project management and delivery in the Middle East.