Six Flags has partnered Turner Asia Pacific to bring the Tuzki character to its Zhejiang and Chongqing theme parks in China.
Six Flags Zhejiang and Six Flags Chongqing are joint developments between theme park operator Six Flags Entertainment and real estate developer Riverside Investment Group. The two companies have signed an agreement with Turner Asia Pacific, which owns the Tuzki intellectual property (IP), to bring the character to the two parks.
The first Tuzki-branded addition will be a thrilling dark ride at both Six Flags Zhejiang and Six Flags Chongqing, which are scheduled to open in 2019 and 2020 respectively.
“The Six Flags brand is synonymous with innovative thrills for all ages,” said David McKillips, president of Six Flags International Development.
“We look forward to working with Turner Asia Pacific to create immersive, content-rich attractions throughout our China parks.”
In addition to the new ride, both parks will also feature Tuzki theming and new retail locations offering branded merchandise.
Tuzki is a rabbit emoticon created by Momo Wong in 2006, with millions of young adults in China sharing the character’s emojis over instant messaging every day. The milk-drinking, carrot-loathing rabbit has his own themed restaurant and cafe in Ningbo, China, and is also the star of an animated series and an upcoming theatrical movie.
Ricky Ow, president of Turner Asia Pacific, said, “We are honoured to join forces with these two best-in-class companies to bring memorable, one-of-a-kind entertainment offerings to China.
“This is the first time that Tuzki’s loyal fans will be able to really experience their favourite emoticon in such a tangible and authentic way. Together with our partners, Six Flags and Riverside Investment Group, we are excited to offer this immersive, new attraction to park guests.”
The agreement also allows for other Turner-owned IP from Cartoon Network’s extensive portfolio of characters and shows to be featured inside Six Flags Kids World, a park designed especially for families with young children that will be built adjacent to both Six Flags Zhejiang and Six Flags Chongqing.