Today, Ubisoft announced that it is developing a next-generation theme park. Combining a rich portfolio of world-renowned brands and an expertise in designing highly interactive gaming experiences, Ubisoft aims to revolutionize guests’ journeys.
The project is being led by Ubisoft Motion Pictures, who has a successful track record of expanding Ubisoft’s game brands to theme parks with the launch of the award-winning* Rabbids Dark Ride at French park Futuroscope.
For its first next-generation theme park, Ubisoft Motion Pictures is partnering with RSG, co-owner and co-developer of Movie Animation Park Studios (MAPS). “Together we are creating a place where every guest is a player, every ride is a playground, every visit is a game, ” said Jean de Rivières, senior vice president, Ubisoft Motion Pictures. “In RSG, we’ve found a partner with a successful track record in working with international brands, a shared ambition to design the family destination of the future, and a wealth of expertise in theme park development.” said Jean de Rivières.
The planned 10, 000 square meter development will be located in the heart of Kuala Lumpur, Malaysia – second most visited country in Asia** – and will feature innovative rides, attractions and shows inspired by some of Ubisoft’s biggest franchises, such as Assassin’s Creed®, Just Dance® and Rabbids®. The park will open in 2020.
“RSG is committed to redefining family fun, and video games have taken an increasingly central role in entertainment for all ages, ” said Ramelle Ramli, Chairman, RSG. “Partnering with Ubisoft means we’ll work with their creative teams to develop the first of what we believe will be a revolutionary new theme park experience. We are confident that this partnership agreement highly benefits both parties and consolidates our presence in the global family entertainment market.”