Pavilion USA 2020 has announced plans for the United States’ National Pavilion at Expo 2020 Dubai – the next World’s Fair – that will represent more than 325 million Americans.
The pavilion has been designed by American architect Curtis W. Fentress, FAIA, RIBA. There will be a tour of the American experiences that is currently being designed by Detroit-based design firm George P. Johnson Experiential Marketing.
PepsiCo will be a lead sponsor and official beverage partner for Pavilion USA 2020.
Pavilion USA 2020 also announced an official partnership with California- based Virgin Hyperloop One, which will premiere its Hyperloop ride experience at the U.S. pavilion.
Curtis W. Fentress of Fentress Architects said of the Pavilion’s design: “Today we’re looking at an Expo that is related to mobility, movement, travel, sustainability – things that are very important to the world today. We have designed this building to be circular in form with slants fashioned to project a sensation of movement, making the viewer feel like the building itself is in motion. And then, once you enter the building, it opens up to what the United States stands for: We are an open, accessible country where you can live to create ideas. It showcases all the things we are doing in America: developing technology and concepts that are going to move us forward in the future. Designing this pavilion is a tremendous responsibility -one we take very seriously – as we will be showcasing America and American ideas to over 25 million people expected to visit the Expo.”
Images courtesy Pavilion USA 2020