Leading interactive gaming provider, LAI Games, is set to launch Virtual Rabbids: The Big Ride at EAG International later this month.

Game cabinet of Virtual Rabbids VR ride which LAI Games will debut at EAGThe event marks the European debut of the Virtual Rabbids game – the industry’s first attendant-free VR ride.

The ride caused a buzz when it was first unveiled at the IAAPA Expo in Orlando in November.

Operated and serviced like a traditional coin-op game, it stars Ubisoft’s blockbuster IP, Raving Rabbids, and features content created by the renowned game developer.

Offering true 360˚ views with action in every direction, riders can select from three unique experiences created to thrill both first-time users and seasoned VR enthusiasts.

Premium components include HTC Vive headsets, a D-BOX motion platform, dynamic wind simulation and hi-fi audio.

Each seat is monetised for maximum revenue potential

What’s more, each seat is monetised for maximum revenue potential. Also, the audience-facing design ensures high participation rates as others witness the hilarious reactions of the riders.

Also at EAG, LAI Games will be showcasing its AMOA Innovator Award-winning Let’s Bounce redemption game. This has proved to be one of the company’s star attractions and features attractive and addictive game play for all ages. The game has been designed to be easy to play, ensuring high uptake, but challenging to master. Single players compete against the clock to clear the playfield. Or, two players can go head to head for the high score and big tickets.

LAI Games is a subsidiary of out-of-home entertainment leader, Helix Leisure. The company has been an innovative force in the interactive entertainment and game industry for over 50 years. Products include coin and card operated prize merchandising games, ticket redemption games, photo booths, kiddie rides, and video and novelty games.

Experience Virtual Rabbids: The Big Ride and Let’s Bounce at EAG International, Harry Levy Stand #600, ExCel London Exhibition Centre from 16th-18th January 2018.