Virtuix, developer of the Omni virtual reality treadmill and Omni Arena, has presented some positive early data from reopened attractions.
Virtuix is pleased to report some encouraging user data, gathered from entertainment venues that are welcoming the public once more. So far, 12 of 26 Omni Arena locations have reopened. Since reopening, gameplay sessions each week have increased 120% on average.
Generally, the biggest increase comes in the second week after the doors open. Furthermore, at locations that have reopened for over three weeks, Omni Arena sessions have recovered to 95% of pre-closure levels. On average, the Omni Arena attraction is generating $2400 per week, which is about 70% of its pre-lockdown revenue.
“We have not seen hesitation by guests to play virtual reality again,” says Kai Evans, owner of Adventure Park in Lubbock, Texas. “Guests are comfortable as long as you keep everything clean. Omni Arena is doing really well for us. It drives traffic and sales.”
“We’re all climbing out of a dark hole,” says Jan Goetgeluk, founder and CEO of Virtuix. “The data is encouraging and shows that all is not lost. Together as an industry, can get past this setback.”
The company is keen to help the industry recover from the effects of the COVID-19 closures and is offering special discounts on the Omni Arena until the end of the summer.
Omni Arena is a full-body virtual reality attraction. It allows up to four players to compete and run around inside the action, using motion platforms. Players can battle for top spots on the leaderboard, plus they can compete to win a share of the $100,000 esports prize pool, which is sponsored by HP and Virtuix.
Earlier this year, Virtuix announced that Full Throttle, an operator of two popular go-karting venues in Cincinnati, Ohio, had installed the Omni Arena virtual reality esports attraction in both of its facilities.