WhiteWater launches Splash Factor online theme park tool

Global designer and manufacturer of innovative water park products, WhiteWater, has launched a new online tool – Splash Factor.

WhiteWater’s latest online tool can check a theme parks’ attraction mix in just two minutes. Using industry benchmarks and park attendance date it can assess the right ride mix for optimal guest fulfillment.

“Making a splash is one thing and creating an impact is another – and that’s what Splash Factor helps you determine. By providing you a benchmarked rating (High, Medium or Low) based specifically on your park size, you can easily find the category that your park falls into. The critical thing here is to identify the gap between your park’s Splash Factor and the industry benchmark and then work towards finding the right water-ride mix,” says Nathan A. Jones, President, Park Attractions Division, WhiteWater.

WhiteWater will be releasing a detailed report on Spash Factors of parks worldwide to give an insight into high capacity guest entertainment across age-groups through water rides.

Find out your park’s Splash Factor and sign up for the report now! https://goo.gl/vuR737