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rainer maelzer

Rainer Maelzer President WhiteWater ERA GmbH

Rainer Maelzer is the president of WhiteWater ERA GmbH, responsible for the European, Russian and African market. He started in the theme park industry in 1997 before co-founding wiegand.maelzer in 2006. Maelzer transformed the German company into one of the top 10 waterslide providers in the world. He contributed to the development and expansion of European water parks such as Therme Erding, one of the largest indoor parks in the world.

After moving to WhiteWater, a leading water park manufacturer, he led the creation of a new office in Munich in May 2020. He brought with him a wealth of knowledge and expertise in the waterslide and water park industry. “I am very proud of the international team we have put together,” said Maelzer. “We are happy to serve you in not just English, but also German, Dutch, Arabic, Spanish, Italian, French, Turkish, or Russian – from our different perspectives and cultures.”

The WhiteWater European team was previously located in Barcelona, Spain. Explaining some of the reasoning for moving the office to Munich, Maelzer said: “We chose Munich because it is a perfect connection hub and one of the biggest airports in Europe. The reputation of Germany is outstanding! When the time comes to expand, it will be easy for us to find strong engineers and new team members in the country. We wanted to have a local European company, to simplify tax and legal transactions and to underline the idea of locals for locals.”

To become a member of the WhiteWater family, Maelzer sold his wiegand.maelzer shares to his former partner and transferred the SlideWheel licence to WhiteWater. SlideWheel is the world’s first rotating waterslide and was inspired by the Ferris wheel. It has been given several awards, including the IAAPA Impact Award, a Brass Ring Award, a THEA Award, and a Leading Edge Award. 

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