Wonderbox theme park opens at Paradise City resort complex

Paradise City, Korea, the first integrated resort complex in Northeast Asia, has officially opened its fantasy theme park, Wonderbox.

The opening of Wonderbox completes the first phase of the Paradise City project from Paradise Sega Sammy, a joint venture of Korean casino operator Paradise Group and Japanese entertainment company Sega Sammy Holdings.

“In the tourism industry, Asia and the Pacific region is the second most popular market in the world, with a high annual growth rate of 9.7 percent,” said Chang Wyan Ahn, executive vice president of Paradise Sega Sammy, at a press conference.

“Our goal is to establish Wonderbox as a space marketing strategic location in Asia taking the lead in theme park industry just like Shanghai, Tokyo and Osaka, so that it can attract tourists from around the world.”

Wonderbox, an indoor theme park, covers an area of 3,933 square metres. Its rides include sports attraction ‘Sky Trail’, 360-degree rotary ‘Mega-Mix’, and ‘Magic Bike’, a pedal-powered gondola ride.

It’ll also feature exotic environmental performances using colourful and interactive media art, created in collaboration with global multimedia entertainment studio Moment Factory.

The park will also boast the first Korean shop for Singaporean pastry chef Janice Wong, who has locations in Singapore, Tokyo and Macau.

Paradise City started construction in November 2014. In 2017, Paradise Hotel & Resort and Paradise Casino and Convention opened, followed in 2018 by the boutique hotel, spa, club, art exhibition space, shopping arcades, and multi-purpose studios.

The Imprint at Paradise City

In September, MVRDV completed construction on The Imprint, one of six buildings at Paradise City. The Imprint is an art-entertainment complex with a nightclub in one building and an indoor theme park in the other.

Winy Maas, principal and co-founder of MVRDV, previously said: “By placing, as it were, surrounding buildings into the facades of our buildings and in the central plaza, we connect The Imprint with the neighbour.

“This ensures coherence. Paradise City is not a collection of individual objects such as Las Vegas, but a real city.”

Image: Paradise City