WorldStage uses Dataton’s WATCHOUT with new Broadway Musical “Bare” iPhone app

 

Projection designer, William Cusick extends the functionality of WATCHOUT using a camera app  for specific scenes

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Entertainment technology providers, WorldStage has provided a customized iPhone software app for the new Broadway Musical, "BARE". WorldStage also provided three videomapped Christie Digital WX10K 10K projectors and integrated Dataton WATCHOUT™ multi-image display and presentation software package featuring display computer, production computers and a Dynamic Image Server that supports live video streaming.  WATCHOUT and the servers to run it were supplied to WorldStage by Show Sage, Dataton Premium Partner for North America.

"We selected WATCHOUT because it could be deployed for the visual projections as well as integrated with an iPhone app, " says WorldStage account executive, Lars Pedersen.

In explaining how the app works, projection designer, William Cusick says: "One character is asked by another to take his picture with his iPhone. So he aims the phone and slowly the live camera feed from the phone comes up on the concrete wall behind them. Then the character snaps the picture, and we see the frozen video image. That same picture is shown two more times in the show: as a saved screen capture and in a memorial scene after the character dies. So there's a through-line with the image."

"Bare" is a contemporary rock musical playing at New World Stages in the heart of the Manhattan theater district, New York City and will make its debut in Switzerland in 2013. It is an emotionally charged tale of a group of teens coming to grips with issues of identity, sexuality and religion at a co-ed Catholic boarding school. It was first staged in Los Angeles over a decade ago and has had over 100 productions worldwide.

Jim Testa, President, Show Sage says: “All WorldStage projects are backed up by local technical service, hardware and software support from Show Sage.”

Fredrik Svahnberg, Marketing Director at Dataton ends: "WorldStage have always pushed the boundaries of our product in the market. It’s terrific to see WATCHOUT creatively integrated as a storytelling medium to delight and engage theatrical audiences."

About Dataton

Established in 1973, renowned Swedish show control developer and manufacturer, Dataton this year celebrates its 40th year in business. The company serves its core markets in multi-media entertainment, visitor attractions, digital signage, scenography, event production and corporate A/V. The company's flagship products include the WATCHPAX™ media server, award-winning Dataton WATCHOUT™ multi-display production and presentation system as well as the intuitive Dataton PICKUP™ audio guide. The entire range is supported by Dataton’s established global distribution and reseller network.

Image: Courtesy of Bare The Musical. Photography by Donyale Werle.