Madame Tussauds and Merlin Magic Making in collaboration with interactive attractions experts Seeper, have created a one-of-a-kind tattoo selfie opportunity at Madame Tussauds Amsterdam.

Fans can get closer to Zayn Malik than ever before, combining projection know-how with real-time animation expertise, the new attraction ‘inks’ the visitor’s portrait onto Zayn Malik‘s chest.

Visitors have their portrait photo taken, choose their favourite frame style and then pose next to Zayn with their face emblazoned on the star’s chest for a one-off souvenir selfie.

Malik came to prominence as a member of the boy band One Direction, discovered by TV blockbuster The X Factor. He left the band in 2015 to pursue a solo career and his first solo hit Pillowtalk shot to the top of the charts in both the the UK and the US.

Fans’ faces are ‘inked’ on Zayn Malik’s chest

This is the latest innovation in Madame Tussauds range of next generation ‘Figmersives’’ as part of an ongoing collaboration with Seeper.

At Little BIG City Beijing, Seeper have collaborated with Merlin to create animated content and AV technology to bring the models to life. At a number of LEGO Discovery Centres, the company has enhanced the centres’ signature play tables with interactive real time graphics and sound that respond to children as they build and play.

Seeper is a creative studio and research lab that prides itself on bringing ‘ seemingly impossible ideas to life’. Founded in 1998, the studio encompasses artists, inventors, engineers, designers, and planners dedicated to creating world class projects from concept through to production.

zayn malik tattoo selfie madame tussauds amsterdam

Merlin Entertainments is the largest European entertainments company operating in Europe. Merlin runs 124 attractions in 25 countries across four continents.

Merlin Magic Making (MMM) is the unique resource that sits at the very heart of Merlin Entertainments. Its primary aim is to raise the bar in terms of innovation and creativity, allowing Merlin to stay ahead of the competition.

Images courtesy ‘De Telegraf’