As the trend for retailtainment grows, Zoolung Zoolung, a mini zoo, has opened at a shopping mall in Shanghai Pudong New Area.
With the shape of retail changing, malls are competing with online shopping and a myriad of leisure activities, increasingly looking to attractions to enhance the retail experience.
The 5000-sqm experience, located on the tenth floor of the No.1 Yaohan Nextage Mall, features 17 themed areas.
The attraction houses more than 60 animal species, including sloths, raccoons, marmots, capybaras, toucans, sugar gliders, and the Gouldian finch.
The animals all have their own customised enclosures – the chameleons live in a tropical rainforest, while the capybara has its own swimming pool.
Staff at the park will provide visitors with information on each animal and assist guests with interacting and feeding the animals.
Zoolung Zoolung was designed to highlight the importance of ecological environment and to inspire children to explore nature.
Circus Roncalli in Germany is using holograms instead of live animal performers, in a bid to preserve the traditional circus experience amid concerns over animal cruelty.
Barcelona Zoo is investing €64.6 million in a project, which will turn the attraction into the first ‘animalist’ zoo in Europe, putting animal welfare, conservation, research and education first.
Retailtainment in the US and Egypt
Elsewhere, Al-Futtaim Malls has announced the launch of a new expansion to Cairo Festival City Mall, while Westfield has unveiled a new vision for the future of Garden State Plaza in New Jersey.
Cairo Festival City Mall already has a strong retailtainment offering, with Bounce, the free-jumping playground, Magic Planet and KidZania.
Image: Zoolung Zoolung