Northumbria Thrills, to be located in Northumbria, UK, is designed by owner and developer, Active Leisure Resorts Ltd. to become Europe’s leading lifestyle resort. It responds to a market demand for active and engaging out of home experiences and the promotion of a healthy lifestyle, while offering a range of leisure and entertainment that will involve the whole family group.
Northumbria Thrills will comprise a holiday resort village of 400 luxury Eco-lodges, camping pods, studio apartments and an unrivalled range of leisure and sporting activities, including an artificial ski slope and ski centre, indoor tropical swimming pool complex and spa, and a range of outdoor and experience sports and activities ranging from canyoning, mountain biking and equestrian sports through to zip wires, sailing and fishing on the 50-acre lake. In addition there will be a selection of shops including those selling specialist sports equipment and clothing, cafes and restaurants.
In contrast to many other holiday village developments the facilities will also be marketed at day visitors as well as staying guests. Significantly widening the appeal and increasing the size of the potential market. With this in mind, included within the master plans are a ‘Go Ape’ style high ropes adventure course and a ‘Bewilderwood’ style family woodland attraction.
Petersham Group have worked with the Active Leisure Resorts team to advise on the development and funding of the project, and have been engaged to write the business plan for the project