So where are the serpents? Newsletters and missing paintings.

Seems like everyone nowadays has a newsletter. The cinema I take the kids to has one. So does the local kennel. I understand the postman is working on one...

I guess the key question is how often? The car park at Heathrow Airport send an update each month, which is not so bad and does the job as (correct me if I am wrong) not a lot happens in the world of West London parking facilities. IAAPA has their daily news brief which is kind of comforting to have in one’s in-tray even if one might not read it every day. We have tended to once every six weeks here but a number of people have suggested we do it fortnightly…

Perhaps a poll would be wise. Choose a) Yes more newsletters please, I simply can’t get enough, b) Once a month is about right, c) Oh go on then, fortnightly, d) I’m not honestly that bothered or e) For god’s sake no more newsletters.

Saw the Klimt exhibition at Liverpool’s Tate gallery the other day.  Lots of ethereal ladies dripping in gold (his father was a jeweller) and engaged in activities of  which  Queen Victoria would have thoroughly disapproved.  The gallery’s marketing effort had been kiboshed by the withdrawal of the show’s “jewel in the crown” , Serpents" (pictured right) on the opening morning, so the shop is replete with “Serpents” bookmarks, posters, cups, notepads, books, puzzles etc enabling the gallery’s guests to take away a souvenir of a painting they never actually saw.

Recalling Jack Rouse’s recent article on Blooloop (The Future of Themed Design? A Search for Identity) and how themed designers have gradually shifted into heritage and museums from their original theme park design background leads me to wonder if art galleries will become a fertile source of new business for themed design in the future…