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Displaying posts with tag: "Brand Licensing"

The London Resort signs landmark deal with ITV Studios

The London Resort, a multi-billion-pound theme park due to open in 2024, has signed a landmark deal with ITV Studios. The partnership means that ITV content and...

China and the art of retail – London’s National...

Judith Mather, Buying and Brand Licensing Director at London's National Gallery, spoke to Blooloop about the Gallery’s strategy for taking the brand into the Asian...

IP with wings: Rovio’s location-based...

It is one of the hottest brands on the planet and with 97% awareness, the world's most recognised game. Now Rovio Entertainment, maker of Angry Birds, plans to leverage...

NFL themed Steelers Country at Kennywood includes...

Steelers Country planned for Kennywood, Pittsburgh. Parques Reunidos lands the first agreement between a theme park and a National Football League (NFL) team – and it...

Caesars Entertainment offers new resort licensing...

Caesars Entertainment Corporation is set to create unprecedented brand licensing opportunities for four of its brands - Caesars Palace, Flamingo, The Cromwell and The...