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Displaying posts with tag: "Legoland"

Merlin announces Ash Tailor & Matthew Williams for...

Merlin Entertainments announces the senior marketing appointments of Ash Tailor and Matthew Williams, who will lead the development of its global brands. Ash Tailor has...

Merlin reveals LEGO Movie disappointment and Midway...

Merlin Entertainments has released its interim results for 2019, revealing "disappointing" sales at Legoland theme parks as a result of "limited momentum" from The Lego...

Attractions news: Opening dates for Rise of the...

Welcome to the blooloop briefing; a roundup of attractions news from the last seven days. In the news this week – opening dates have been announced for American Dream...

Europe’s first Legoland Water Park coming to...

Gardaland Resort in Italy has announced it will be getting the first Legoland Water Park in Europe in 2020. The theme park has released the first promotional image. "The...

Merlin Entertainments agrees to £6bn acquisition by...

Merlin Entertainments has agreed to be acquired for £6bn ($7.6bn) by Berkeley Bidco Limited, a new company jointly owned by Kirkbi and Blackstone Core Equity Partners. ...

Build, play, repeat: the worldwide expansion of...

With the number of international Legoland parks set to hit double figures, the theme park chain's reach is wider than ever. Here's how it has developed into one of the...

How Merlin Digital creates personal and seamless guest...

Attractions are increasingly using technology to enhance the visitor experience. From booking to departure, operators want to create personal, seamless journeys for...

LEGO House – the attraction delighting Lego fans of...

Billund has been a magnet for Lego fans ever since the first Legoland theme park opened in 1968. The sleepy Danish town is now joined by an indoor attraction dedicated to...

The Lego Movie World opens at Legoland Florida, with...

The world's first Lego Movie World opened at Legoland Florida Resort on March 27. The new land, which has three rides including the first ever flying theatre in a...

Welcoming Disabled Customers guide launched

A new and updated guide on meeting the needs of disabled customers and clients has launched at LEGOLAND Windsor Resort. Welcoming Disabled Customers was developed by...
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