Sign up for our Newsletter!

Displaying posts with tag: "Mattel Play"

Mattel’s American Girl launches retailtainment...

Mattel's American Girl has launched new in-store retailtainment experiences at its New York City and Chicago flagship shops. These include a doll hospital and a salon for...

Mattel creating interactive family entertainment...

Mattel has announced that it will be creating interactive family entertainment centres featuring Barbie, Hot Wheels and Mega Construx. Mattel-branded indoor attractions...

Mattel Play! Sevenum – building branded family...

Mainland Europe's first Mattel Play! outlet launched last summer in the Netherlands as part of the wider Family Entertainment Center Sevenum. But was opening the new...

Branded indoor play centre Mattel Play! Sevenum opens

Mattel Play! Sevenum has opened to today with branded indoor play featuring popular Mattel characters including Thomas & Friends™, Fireman Sam™, Bob...