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Displaying posts with tag: "Merlin Entertainments"

blooloopLIVE UK – final line-up –...

The final line-up for blooloopLIVE UK 2018 has been announced, with a focus this year on retailtainment, VR, eSports and attraction evolution. blooloopLIVE UK is the...

Merlin trading benefits from investment in theme park...

Merlin Entertainments has released trading performance results for the 26 weeks ended 30 June 2018. Organic revenue growth is in line with expectations, and investment in...

Disney joins major brands in efforts to reduce plastic...

Disney has made moves to reduce plastic waste by 2019. The ban on single-use plastic straws and stirrers is part of a move by an increasing number of F&B outlets and...

Magic Memories launches personalised journal for...

Magic Memories, a global leader in experience capture for the attractions industry, has unveiled a new personalised photo journal for  Shrek’s Adventure! visitors. ...

Merlin appoints Katapult for LEGOLAND Discovery...

Merlin Entertainments have appointed leading creative agency Katapult to work with them to create event experiences at LEGOLAND Discovery Centres. Katapult will work on...

Blooloop 50 Theme Park Influencer List 2018 revealed

We are pleased to reveal the Blooloop 50 Theme Park Influencer List 2018. Announced in November, the response from our readers was superb, and we have since been taking...

SEA LIFE Trust to create world’s first beluga...

The SEA LIFE Trust is creating the world’s first open water sanctuary for beluga whales. Work is already underway on the ground-breaking marine welfare project in...

Merlin Entertainments plan five Peppa Pig World of Play...

Merlin Entertainments has announced plans for five Peppa Pig World of Play attractions in China and the US. The first of the standalone indoor play centres will open in...

On Theme Parks and Dwell Time

Any Marketing Manager knows it takes a lot of time and effort to attract new guests to theme parks and attractions. An alternative option is to increase revenue from...

Theme Park Sponsorship Case Studies from Merlin

Following my recent blog about theme park sponsorship I wanted to call your attention to a site that I found particularly interesting due to the amount and type of...