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Neom’s technology unit rebrands as Tonomus, invests $1bn in AI in 2022

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neom trojena saudi arabia

Tonomus will provide the future of living through cognitive technologies.

Saudi Arabia’s Neom Tech & Digital Company has rebranded as Tonomus. The technology unit is headquartered at Neom, the country’s $500 billion city of the future.

Tonomus is developing world-changing cognitive technologies, according to a statement. In 2022, the company invested $1 billion in AI-driven products.

“The launch of Tonomus confirms our progress towards achieving the goals of Neom and Vision 2030,” said Nadhmi Al-Nasr, CEO of Neom.

“Tonomus will support our ambitions by contributing to the future of the tech and digital industry, stimulating innovation, and driving the development of the world’s first cognitive community.”

Saudi Arabia’s $500bn city of the future

“This will be realized by involving the most talented and brightest minds to develop the integrated system that will be utilized across all of Neom’s businesses, sectors and projects,” he added.

Tonomus is the first conglomerate to be established as a subsidiary in Neom. Its digital infrastructure will serve as Neom’s operating system.

In partnership with technology industry leaders, Tonomus will provide the future of living through groundbreaking cognitive technologies.

“Technology is constantly evolving, and – as a global disruptor and innovator – Tonomus is on the same forward-thinking and fast-moving trajectory toward the future,” said Joseph Bradley, CEO of Tonomus.

“With a new identity, renewed sense of purpose and focus on true inclusivity, Tonomus will be a synonym for cognitive tech and proactive, predictive solutions that fundamentally reimagine human experiences and the way we live.”

neom the line

Neom will be 33 times the size of New York City. It will include hyperconnected, cognitive cities, ports, enterprise zones, research centres, entertainment venues and tourist destinations.

Earlier this year, Neom unveiled its plans for The Line, a zero-carbon city with “vertically layered” buildings for work, living and leisure.

“Tonomus has positioned Neom as a global innovator of cognitive innovation with its constantly expanding portfolio of AI projects, its development of human-centric technologies and its collaborative partnerships with leading multinational tech companies,” said Abdullah bin Amer Alswaha, chairman of Tonomus.

“Tonomus is strengthening economic growth and igniting diversification and innovation within Saudi Arabia with its cutting-edge technologies and solutions.

Images: Neom

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Bea Mitchell

Bea is a journalist specialising in entertainment, attractions and tech with 10 years' experience. She has written and edited for publications including CNET, BuzzFeed, Digital Spy, Evening Standard and BBC. Bea graduated from King's College London and has an MA in journalism.

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