Skip to main content

Sarner brings new Doctor Who to life in Blackpool

Doctor Who Madame Tussauds Blackpool Sarner

From time travel to motorcycles, award winning design and audio visual studio Sarner has been busy with a number of interesting new projects lately. Here’s a quick round-up.

Madame Tussauds Blackpool’s new Doctor Who exhibit

As British TV viewers become acquainted with the 13th Doctor Who, played by Jodie Whittaker, visitors to Madame Tussauds Blackpool can meet a wax replica of the character – as pictured above. The long-running Sci-fi series began on the BBC in 1963 but was revived in 2005. It returned for a new series on October 7, with Whittaker replacing Peter Capaldi in the lead role. Many more Doctor Who fans around the world are expected to see the show over the coming months.

Whittaker’s representation of the Doctor appears at Madame Tussauds Blackpool together with the Tardis, a vintage phone box that is the character’s time machine. Sarner designed and built the set in collaboration with BBC Studios and operator Merlin Entertainments. Merlin Studios created the waxwork itself, as it does for all Tussauds outlets. Visitors journey through four themed zones as they interact with a variety of aspects from the famous TV show.

Sarner previously worked with BBC Worldwide on a larger Doctor Who Experience, which debuted at London’s Olympia in 2011. A year later it moved to Cardiff, where the show is filmed, and operated for a further five years.

The ‘new’ Fram Museum

Over in Oslo, the award-winning Fram Museum re-opened its doors in May after an upgrade by Sarner. The institution, which tells the story of Norwegian polar exploration, now features many ‘cool’ new attractions. Among them are a 270-degree film that surrounds the ship from which the museum takes its name.


Another highlight, as pictured here, is an igloo inspired by Roald Amundsen’s journey through the North West Passage. After a busy summer, the Fram retained its “Norway’s best museum” status on TripAdvisor.

WWII motorcycles exhibition

Sarner has been appointed to create a major new touring exhibition based on a ‘world-class’ private collection of rare World War II vintage motorcycles.


Visitors will be able to experience first-hand the machines and stories of the military men and women that rode them. A total of 28 superbly restored motorcycles will be displayed in realistic dioramas with atmospheric lighting and sound. The 7,000 sq m exhibition will also feature audio-visual presentations, large-format interpretative graphics and hands-on interactive activities and simulators.

It is scheduled to open at its first location in June 2019 to coincide with the 75th Anniversary of the D-Day landings. Unfortunately we can’t tell you where right now.

Sarner_Alison FioraniSarner says hello to Alison

The UK-based designer of experiences for brands, museums and theme parks recently welcomed a new member of staff. Alison Fiorani, who hails from sunny Provence, joins as Sarner’s new office manager and PA.

The Sarner team will be at IAAPA Attractions Expo in Orlando from November 12 to 16. Get in touch with Alison if you’d like to schedule a meeting.

Share this
Owen Ralph

Owen Ralph

As a Lead Features Writer for blooloop, Owen brings with him two decades of experience covering the amusement and attractions industry for trade publications, including World’s Fair, Coinslot International, Kirmes & Park Revue and Park World, where he spent 15 years as Editor. He is currently a member of the IAAPA EMEA Education Subcommittee.

More from this author

Companies featured in this post

More from this author

Related content

Your web browser is out of date. Update your browser for more security, speed and the best experience on this site.

Find out how to update