TixTrack, a leading supplier of ticketing solutions, has provided its services to one of the world’s largest Christmas light maze and village attractions.
Enchant will host more than 2 million guests at its nine shows across eight major US cities. Enchant mixes light, art, and story over 10 acres with more than four million shimmering multicoloured lights, to create a one-of-a-kind, story-themed walk-through maze.
Enchant events, which are now on the playing fields of major league sports stadiums and famous outdoor locations, include an ice-skating trail, live entertainment, interactive games, Santa visits, and a holiday bazaar with local craftsmen, as well as festive meals and drinks.
Making informed decisions
Ticketure’s unique scaling capabilities will support Enchant’s guest ticketing demands with a frictionless mobile-first purchasing flow and a fully tailored shopping experience as they expand across America in 2022.
With an intuitive point-of-sale module, a data visualisation tool kit, and detailed reports, Ticketure enables Enchant’s team to mobilise sales from anywhere. Enchant’s management team now has the resources they need to make informed decisions quickly thanks to dynamic pricing and analysis.
TixTrack Inc. CEO Steven Sunshine, stated: “Ticketure is the mobile-first timed-entry ticketing system of choice across North America. Enchant is one of our most loyal partners and we are delighted to work with them during their venue expansion for Christmas 2022. We are focused on continuing to help increase their timed entry sales, conversion rates and levels of customer service by deploying Ticketure.”
Enchant’s vice president of business strategy, Jayson Babel, says: “We are very pleased with TixTrack’s mobile-first ticketing platform, Ticketure. It allows us to provide our guests with the experience they expect from a modern digital platform, and our critical need for managing a timed entry to our venues. The Kibana reporting dashboard helps our executives see live sales data at any time. We look forward to continuing to work with TixTrack as our market footprint expands rapidly over the next several years.”
Renowned client base
TixTrack is a ticketing technology firm based in Los Angeles. Founded in 2008, the firm provides venues and rights holders throughout the world with two cutting-edge Cloud-based ticketing services; Ticketure serves museums, immersive experiences and timed-entry attractions, whereas Nliven serves the live entertainment and reserved seating sector.
Enchant joins the Solomon R. Guggenheim Museum in New York City, Meow Wolf, The Museum of Science and Industry in Chicago, The Huntington Library, Art Museum, and Botanical Gardens in California, and the Art Gallery of New South Wales in Sydney as Ticketure clients.
