Merlin Entertainments has revealed that construction has started on Legoland Shanghai Resort, with a ground breaking ceremony held at the site in the Jinshan District.
Legoland Shanghai Resort, which covers approximately 31.8 hectares, is set to launch in 2024. The attraction will feature state-of-the-art experiences amid Chinese culture.
“It’s our pleasure to have forged such a strong strategic partnership with the Shanghai government and Jinshan District government to build this Legoland resort,” said Nick Varney, Merlin’s chief executive.
“Shanghai was chosen as the ideal destination for our resort as it offers the perfect mix of Chinese and Western elements and is recognised as the centre of the economy, finance, culture, and trade for China.”
Construction underway in Shanghai
The Legoland park will contain eight themed areas – Legoland Creative World, Brick Street, Bricktopia, Lego City, Lego Friends, Lego Monkie Kid, Lego Ninjago World and Lego Castle.
Based on the classic novel Journey to the West and the legend of the Monkey King, the unique Lego Monkie Kid zone at Legoland Shanghai will include traditional Chinese architecture.
“The Lego brand has increased its presence and contribution in China in the past few years,” said Jorgen Vig Knudstorp, executive chairman of the Lego Brand Group.
“We have been thrilled with the positive response the Lego brand has received in China, while seeing the fast growth of its popularity across the country.”
$550m Legoland attraction for China
Legoland Shanghai Resort is expected to cost approximately $550m. It is set to be one of the largest Legoland resorts in the world, and includes a 250-room hotel.
“We are very pleased to bring a world-class, international theme park to more Chinese consumers,” added Jeanette Chen, general manager of Legoland Shanghai Resort.
“The design of the resort incorporates many of the most iconic Legoland experiences, as well as elements of traditional Chinese and Shanghai culture.”
Images: Merlin Entertainments
