Lionsgate Entertainment World is a theme park centred around Lionsgate’s blockbuster movie franchises. Home to state of the art, media-driven simulations and virtual reality attractions, it’s set to give visitors cinematic ride experiences as they dive into the worlds of some of the entertainment brand’s most popular movie properties. To bring these to life, experience design and production agency Thinkwell tasked Framestore with writing, directing, producing and delivering media for five themed rides and in-park environmental media that will engage visitors throughout their trip.