Emerging Trends in Experiential Design: A 2016 IAAPA Expo Presentation

Personalization versus communal experience. Digital versus analog. These are just a few of the topics that JRA VP Shawn McCoy explores in “Emerging Trends in Immersive Design,” as presented as part of Museum Day at the International Association of Amusement Parks and Attractions (IAAPA) Expo. In this 25-minute video, Shawn explains that the importance of storytelling in society has not changed, but the methods have become more elaborate and varied. Through this exploration, he challenges cultural institutions to consider how they can incorporate transmedia storytelling techniques into their museum exhibit design.