In this launch event for the Themed Entertainment Association’s new “TEA Talks LIVE” discussion series, JRA’s Clara Rice asks a panel of experts the “if”, “when” and “how” of doing business in one of the industry’s fastest growing markets.
Should your business get into the China market at all? If so, what is the most opportune time? What kind of partners or resources do you need? How do you secure the contract to begin with, and how do you keep your client happy (and yourself paid) through the various challenges of language barriers, cultural differences and government relations?
A must-watch primer for anyone thinking of dipping their toe – or jumping head first – into China’s exploding theme park and cultural industry.