Mat Way is CEO of Experiences Everywhere and global director at The Everywhere Group. Known for transforming the biggest entertainment brands in the world into unique live experiences, The Everywhere Group (TEG) is a leader in the immersive events industry and an award-winning live events company.
As a team of enthusiastic, skilled storytellers and event planners, TEG is committed to creating genuinely realistic experiences that allow viewers to enter the settings of their favourite stories. The team, which consists of prominent figures from the experience economy, blurs the lines between immersive entertainment, interactive technology, and live theatre to produce remarkable events that create enduring memories. Productions include Peaky Blinders: The Rise, Doctor Who: Time Fracture, Great Gatsby: New York, and The Snowman and The Snowdog.
Experiences Everywhere, Access Everywhere, Marketing Everywhere, Classical Everywhere, and Immersive Everywhere are the five firms that make up the Everywhere Group. Experiences Everywhere designs one-of-a-kind attractions for the world’s most popular entertainment brands. It creates entertainment that lets families play, engage, and fully immerse themselves in their favourite brands by placing storytelling at the centre of every encounter.
Way has been with TEG since January 2023. Before this, he worked for BBC Studios Ltd. for 12 years, starting as head of licensing and attractions – live entertainment and rising to the role of global director of live entertainment, gaming and interactive. He also spent four years at DreamWorks Animation as VP of consumer products and live entertainment, international, and five years as head of live entertainment (EMEA & Asia Pac) at HIT Entertainment.
A highly skilled media executive with a track record in the strategic, commercial, and creative creation of live events and location-based entertainment, Way has an extensive background in managing live event business development and execution in major areas such as Asia, Europe, and North America, as well as working with global intellectual property.