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About Blooloop

Who are you?

37018’s readers are busy industry professionals working in the field of visitor attractions.

As you read this you might be midway through feeding the tigers at a city zoo, taking a break from delicate negotiations to acquire a rival theme park company or orchestrating the displays for a new dinosaur exhibition at your museum. Whoever you are, and whatever part you play in this huge, fascinating industry, we welcome you and thank you for visiting


Who are we?

Charles Read MD BlooloopCharles Read (Managing Director)

Charles has a background in law and publishing and primarily deals with sales and marketing and features at Blooloop. He attends numerous trade shows around the world and frequently speaks about social media for the attractions industry at conferences. Outside of Blooloop his passions are diving, tending his large collection of trees and sitting in the rain watching Somerset play cricket.

Rachel Read Director BlooloopRachel Read (Director)

Rachel has a degree in engineering from Cambridge University and qualified as a Chartered Accountant at Deloittes in London. She worked in finance in industry for twenty years. Along with running Blooloop, she oversees our news and also manages our events. She spends her spare time struggling to surf on North Devon’s beaches.

Ella Baskerville BlooloopElla Baskerville (Business Development Manager)

Ella looks after client relationships and new business for Blooloop after joining the company in 2015. She has a degree in Natural Science from the University of Bath, but her true passion lies with the attractions industry and is a self-confessed theme park geek. In her spare time Ella enjoys travelling to new places.

Owen Ralph (Features Writer)

Owen brings with him two decades’ experience as a journalist covering the amusement and attractions industry for trade publications including World’s Fair, Coinslot International, Kirmes & Park Revue and Park World, where he spent 15 years as editor. He was recently appointed to the Europe and Middle East board of the TEA (Themed Entertainment Association).

In his spare time, Owen enjoys visiting a diverse range of attractions, including the occasional funfair and music festival, as well as running a cake club and playing the “very northern” sport of crown green bowls in his home city of Manchester, England.

Lalla Merlin BlooloopLalla Merlin (Features Writer)

Lalla studied English at St. Hugh’s College, Oxford University. A writer and film-maker, she lives in rural Devon with husband, children, and an assortment of badly-behaved animals, including an enormous but friendly wolf.

What do we do?

Blooloop is the world’s leading online resource for professionals working in the visitor attractions sector. Our website and social media channels are trusted and relied upon to highlight the latest news and trends across the industry worldwide – from theme parks to zoos and aquariums, water parks, museums and FECs. We run successful conferences and events which bring together senior executives and thought leaders.

If you would like to know more about Blooloop then please contact us at