Author: Ella Baskerville

Looks after clients and new business at Blooloop. Resident theme park geek, travel lover and Netflix binger.

A Culture of Lates – museums and attraction’s slice of the nighttime economy

Crown with turquoise and coffin Museums at Night Ruth Armstrong Photography

The rise of Lates, after hour events, has revolutionised how museums and attractions are reaching new audiences. They are also a great way of increasing engagement with visitors. From sleeping overnight at the Natural History Museum, to a boozy evening among the animals at London Zoo, attractions are thinking of new ways to “sweat their […]

Immersive dining: Le Petit Chef, Breaking Bad and a whole new world of eating

luca_lombardi_petit_chef immersive dining 76

Themed restaurants have long been a key element of theme parks across the world. However, today’s eating experiences are powered by storytelling and technology to deliver even more immersive dining. By Ella Baskerville In Disneyland, California, The Blue Bayou imitates southern charm whilst the Pirates of the Caribbean boats glide past as part of the […]

Great expectations – virtual reality seminar at EAG highlights hygiene, ROI and content

man on vr ride immotion group eag virtual reality a

There is no denying that virtual reality (VR) is now a major force in the attractions industry, with new projects announced every week from VR coasters to FEC games and museum apps. By Ella Baskerville With this growing trend, Kevin Williams, Founder and Director of KWP Ltd., led a seminar with various thought leaders on […]

Winterville, London’s winter wonderland for hipsters

winterville christmas attraction

Before Christmas, I explored Winterville, a new(ish) attraction based in trendy Clapham Common in South West London. By Ella Baskerville Winterville markets itself as the “alternative festive experience‘. Trying to break away from traditional Christmas markets and fairs like Winter Wonderland in Hyde Park, Winterville has everything that will appeal to the modern millennial and […]

Cooking Meth in Hackney at ABQ London, the Breaking Bad themed bar

Breaking Bad themed bar ABQ London

London is full of themed entertainment, quirky bars and unusual visitor experiences competing for business from tourists and locals alike. One unusual new addition to the city’s portfolio is ABQ London, a Breaking Bad themed cocktail bar. A huge variety of new, exciting (and in this case possibly addictive) experiences await the intrepid city-slicker. These […]

Smaller footprint waterparks at Drayton Manor, the first WhiteWater/BALPPA seminar

Rob Miksza WhiteWater Designer Waterparks

WhiteWater West, in partnership with BALPPA held its first conference focused on smaller footprint waterparks on the 4th May. The venue was the Drayton Manor Hotel. The world’s first indoor waterpark was World Waterpark in the West Edmonton Mall, Alberta, Canada. Since there has been a wave of popularity for indoor parks. Drayton Manor, a […]

Summer 2017: Volcano Bay vs Pandora – The World of AVATAR

Disney vs Universal Orlando

Summer 2017 is an important season for Orlando attractions, with the opening of two huge developments from Universal and Disney. The two industry giants are constantly fighting for their share in the already congested market in Orlando, always looking for ways to innovate and to increase their offering to guests. 2017 sees the opening of […]

Cashing in on Christmas – Festive Events at Heritage Attractions

Christmas at Kew Lasers Greenhouse

I spent last weekend in London feeling very Christmassy, seeing the lights on Oxford Street, walking through the Christmas Market on Southbank, but the highlight was a trip to Kew Gardens for their evening event – Christmas at Kew. Now in its fourth year, the new mile-long trail guides guests through the gardens which are […]

Festive (Marine) Fun at SeaWorld’s Christmas Celebration

Shamu Christmas Miracles Seaworld

Christmas is a big deal in the theme park world and most parks have an event to celebrate the season, drive attendance and increase revenue. For the first time, I got to visit SeaWorld’s Christmas Celebration. The event is spread throughout the whole park, with Christmas themed decorations which had a “marine’ twist. Even the […]