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Chester Zoo’s Jamie Christon on a mission to...

Chester Zoo was opened in 1931 by George Mottershead whose dream was of, 'a zoo without bars'. Covering 125 acres and with a total land holding of approximately 400...

Sound Diplomacy – increasing the value of the music...

Shain Shapiro, founder and CEO of Sound Diplomacy, explains the unique service his company provides and why every city needs a music strategy. Bridging the gap between...


Aquaventure at Atlantis Sanya: the world’s...

The Aquaventure waterparks are a highlight of each of the three Atlantis resorts operated by Kerzner International. And the latest, at Atlantis Sanya in Haitang Bay, is...

KidZania: how Xavier López Ancona made big business...

Mexican company KidZania is one of the fastest growing hands-on kids’ entertainment brands in the world, turning child's play into big business. By capitalising on...

Offshore Surf’s CEO Greg Lombardo on making...

American Wave Machines (AWM) is catching the retailtainment wave with its new microdestination concept, Offshore Surf. CEO Greg Lombardo spoke to Blooloop about Location...

The Bear Grylls Adventure – Merlin...

Merlin Entertainments' newest attraction concept was unveiled in the UK city of Birmingham this September. The action-packed offering signals a departure for the company...

TEA SATE 2018 – the perfect recipe for themed...

The theme at the Themed Entertainment Association’s SATE 2018  conference was ‘Experience the Recipe’. Attendees of TEA SATE 2018 found nourishment across the...

How Ivanhoe Cambridge and Cirque du Soleil’s...

Global real estate industry leaders Ivanhoé Cambridge has partnered with iconic theatrical company Cirque du Soleil to launch a new concept in retailtainment: mall-based...

EAS 2018 review: IAAPA’s Euro Attractions Show...

Even with visitors dispersed across six halls of exhibits, EAS 2018, the Euro Attractions Show in Amsterdam felt busy. And the numbers proved it. On its third visit to...

Using VR to uncover the Secrets of the Empire:...

York-based Continuum Attractions, operators of unique visitor attraction experiences, partnered with USA- based start-up, The VOID, to bring a Star Wars themed,...

The Partyman Company’s James Sinclair on the...

James Sinclair is founder and CEO of The Partyman Company and Partyman World of Play. He is also the co-founder of the Entrepreneurs Network, which was set up to connect...

blooloopLIVE 2018: visitorology and the future of the...

blooloopLIVE 2018 was hosted by PwC at its London headquarters on September 14. A packed conference saw over 200 delegates network and learn from leading professionals...