blooloop is delighted to announce the launch of the sixth Innovation Awards.
We are pleased to be supported by our friends at AREA15 again. AREA15 is the world’s first purpose-build experiential entertainment district location minutes from the Las Vegas Strip.
The complex is designed to be an imagination box and a place of wonder, where creativity and content flourish through best-in-class experiential entertainment companies and experiences such as Meow Wolf, Superplastic and Lionsgate's John Wick Experience. AREA15 is continuing to expand, with Universal Horror Unleashed, Interstellar Arc, Museum of Ice Cream and more.
What are the Innovation Awards?
The blooloop Innovation Awards celebrate the incredible creativity, imagination and dynamism that drives the attractions business.
Our judges are high-profile thought leaders and industry experts from some of the world's leading visitor attractions. Each year, they look for the most innovative products and projects that are shaping the future of the visitor experience.
In the new AI-powered search landscape, your visibility matters more than ever. blooloop is officially recognised as a Top 10 UK and top 100 world publication for AI-engine citations, boasting a powerful Domain Authority of 75.
Entering the awards doesn't just put you in front of judges today; it locks your brand into a trusted digital domain that AI engines will crawl, index, and cite for years to come.
The winners will be announced at our online Festival of Innovation event in January 2027.
How do I enter the Innovation Awards?
Learn more about the entry types, categories and what to enter here. We have also created a guide to entering the awards that gives you insight into what the judges will look for in each category.
You can enter the 2026 blooloop Innovation Awards here. Early bird pricing is valid until 26th July 2026. Entries close on 28th September 2026.
“The National Geographic Society is honoured to receive a blooloop Innovation Award for our exhibition, ‘Photo Ark: Animals of Earth.’ Being recognised by experts in the museum and attractions industry adds so much value to an exhibition we are incredibly proud of. This award will support our efforts to share the message of hope and collective action behind Explorer Joel Sartore's Photo Ark with the world.” Alexa Fedynsky, manager, business development, National Geographic, 1st place, Exhibit - Animals category in 2025.
What are the 2026 categories
- Accessibility
- Blue Sky
- Brand Realisation, sponsored by Shepland Creative
- Creative Technology, sponsored by Holovis
- Exhibit - Animals
- Exhibit - Culture, sponsored by Museum EXP
- Experiential Technology
- Family
- Game On
- Guest Journey
- Immersive Attraction, sponsored by ProIO
- Immersive Experience, sponsored by Mance Communications
- Immersive Experience – Cultural, sponsored by Blue Telescope
- Marketing
- Retail & Dining
- Spectacular
- Splash, sponsored by OpenAire
- Storytelling, sponsored by FORREC
- Storytelling - Culture, sponsored by BeWunder
- Sustainability
- Thrills
Why enter the Innovation Awards?
- Raise your profile - showcase your work in front of our panel of expert judges.
- Prove that you are an innovator in the industry - join the incredible companies who have won previously
- Showcase your innovation to the world's biggest audience of attractions industry professionals and the leading AI search engines - have a permanent, dedicated full page in our Innovation Awards Gallery on blooloop.com that leverages our 75 Domain Authority and Top 10 UK AI Visibility to act as a permanent external SEO asset for your brand.
- Celebrate your work with your team and your clients - leverage your award entry for marketing and to boost team morale.
- Gain a competitive advantage - attract new business and new talent
- Be seen as a thought leader - opt for a Deluxe Entry to speak in a panel alongside our judge
“Winning this award really means a lot to us. It’s a great moment of recognition for the team and all the effort that goes into our projects behind the scenes. What makes it especially valuable is that the appreciation comes from within the industry; from people who know how much collaboration, creativity, and problem-solving it takes to bring an attraction to life.” Kevin Hendrix, marketing & communications, Lagotronics, 1st place Immersive Attraction, 2025.
Sponsor the 2026 blooloop Innovation Awards
Champion the spirit of innovation with an individual category sponsorship. Sponsors will receive high-profile logo placements, links, a judging position, a blog AND will lead a panel discussion at the Festival of Innovation.
“The blooloop Innovation Awards offer us a wonderful opportunity to have fascinating discussions with our most interesting industry colleagues and share those conversations with the broader community. I've been so pleased to hear from colleagues, friends, and total strangers about how valuable they found our panel, and how it will help them think about their own work in new ways going forward. Truly a wonderful platform for our experience design community.” Judith Zissman, Executive Creative Director, Blue Telescope, 2025 sponsor.
Find out more about sponsorship here.
