Ticketing system stories

Ticketing systems are software solutions which manage the entire ticketing process at visitor attractions. For example, at theme parks, museums, zoos, and other leisure venues.

Ticketing systems have been available for many decades. However, the COVID-19 pandemic rapidly accelerated the adoption of this technology. Venues needed systems that could manage the number of people on site while enabling visitors to book remotely, using a range of channels, and in advance. There was also a greater need for systems that could book online or hybrid events.

Ticketing systems are now an integral technology for many attractions. A wide range of solutions is available to meet different attractions’ needs.

Ticketing systems can greatly improve the visitor experience. They make it easy for visitors to book tickets through a variety of channels, such as websites, apps, counters, and kiosks. Entry is streamlined as ticketing systems can provide NFC or QR code tickets. Visitors can simply scan these at the gate.

Ticketing systems also offer a host of benefits for the attraction. Such systems can be used to upsell or offer bundles and special offers. They also enable venues to employ dynamic pricing strategies which adjust ticket prices according to time, day, demand and other factors.

In addition, they often integrate with other attraction technologies, such as CRM or POS systems. This enables attractions to use ticketing data to improve the visitors’ experience, for example, through personalised communications, which can significantly boost their income.

Operators can also use this data to improve their operations. By better understanding purchasing habits and attendance patterns, they can refine marketing strategies and ensure that resource planning is as efficient as possible.