Sarah has 35 years extensive experience in conceptualizing, designing, creating, producing and delivering successful Theme Park attractions, leisure experiences, live events, exhibitions, campaigns, live shows and programs for a vast array of well-known Global brands and IPs. Sarah has been with Universal Creative since 2018 where she spent her first five years as VP, Executive Producer for Epic Universe.
In 2023 Sarah became VP, Executive Producer & Creative Lead for the new Universal Kids Resort in Frisco Texas. This brand new Universal Park for families with children under 9 will open in 2026 and will bring to life some of the most beloved children’s and family IPs, delivering the Universal Brand Experience to a whole new audience. She is also Portfolio Lead for Universal Destinations & Experience partnership with Illumination Entertainment.