Laurence Beckers serves as creative director at Alterface, a leader in interactive technology. The company creates products such as interactive theatres, dark rides, erratic rides and walkthrough experiences.
Beckers has 20 years’ experience at Alterface, where she designs rides and attractions with creativity and reliability. She is described as “a talented art director at the service of the most beautiful interactive dark rides” by one nominator. Beckers has worked on rides including Maus au Chocolat at Phantasialand and Popcorn Revenge at Walibi Belgium. The latter was Alterface’s first erratic ride, taking guests on a non-linear journey. Alterface won a Thea Award for Outstanding Achievement for the attraction in 2019.
New rides by Alterface in 2024 include the Dämonen Gruft compact dark ride at Heide Park Resort in Germany, and the new Cadbury Chocolate Quest ride at Cadbury World in Birmingham, UK.