Doug Akers is the vice president of new venture operations at Universal Destinations & Experiences, where he leads pioneering projects designed to redefine the boundaries of theme park entertainment.
His efforts play a crucial role in Universal’s growth, featuring groundbreaking new projects such as the upcoming Universal Kids Resort in Frisco, Texas, specifically tailored for families with young children, and a permanent horror attraction in Las Vegas. These ventures embody Universal’s ambition to expand its offerings beyond conventional parks, crafting unique and immersive experiences for specialised audiences.
Akers has over 20 years of experience in the theme park and entertainment sector, specialising in park operations, new developments, and enhancing guest experiences. Before his current role, he served as vice president of park operations at Universal Beijing Resort, where he played a key role in establishing the resort’s guest services and adhering to Universal’s rigorous standards for immersive, high-quality experiences. His efforts were crucial in positioning Universal Beijing as one of Asia’s most advanced and widely acclaimed theme parks.
Doug Akers has previously held influential positions at various Universal locations and with industry leaders, including Resorts World Sentosa, where he concentrated on improving operational efficiency and fostering business growth. At Resorts World Sentosa, his leadership encompassed various functions, such as attraction management, customer service, and complex operations, all aimed at elevating the park’s global image. Additionally, Akers’ experience includes roles at Hard Rock Park, SeaWorld, and Universal Orlando Resort, giving him a well-rounded perspective on successfully managing theme parks that emphasise high-quality entertainment and outstanding guest service.
During his career, Akers has actively engaged with IAAPA, participating in discussions about industry trends, operational standards, and innovative technologies. His experience in domestic and international theme park operations enables him to navigate the intricate logistics of launching new ventures that respect cultural expectations and local markets while upholding Universal’s renowned global standards.