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Paul Moreton Chief Development Officer Merlin Entertainments

As Merlin’s new chief development officer, Paul Moreton is leading the company’s global development and creative division, Merlin Magic Making (MMM). “I am delighted to have the opportunity to lead Merlin Magic Making, where our focus is on dreaming big ideas and bringing those dreams to life,” said Moreton. “The opportunity to work with an inspiring group of the most talented and creative people in the world is what makes Merlin Entertainments such a special and unique place.”

Moreton started working for Merlin back in 1991 when he sold balloons at Alton Towers before leading the marketing for Madame Tussauds and the London Eye. After working in TV for eight years, he returned to Merlin in 2012 in his previous role as group creative director. Moreton has more than 30 years’ experience in the attractions and TV industry. He was active in the global launch of Madame Tussauds and led the opening of the New York location.

“As brands continue to explore ways of bringing their IP to life through live events, attractions and experiences, our body of work with Lego, Sony Entertainment Pictures and Hasbro is an inspiring platform from which to build and grow,” he said. “As a proud member of the LBGTQ+ community, I’m excited to continue to be a role model and champion of diversity and inclusion – both in Merlin and the wider industry.”

Merlin CEO Scott O’Neil said: “Merlin Magic Making is a world class group of creators and innovators who wake up every day thinking about how to bring more fun to the world. Paul is a leader who understands the importance of creating and fostering an environment which drives diversity of thought, through seeking out the very best creative talent, spotting new technology and innovation and providing the space to dream big and then collaborate to bring those dreams to life. 

“As Merlin continues our unmatched global growth trajectory, Paul’s team will marry the technology of tomorrow with the most coveted brands on the planet to bring more memorable moments to the world.”

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