For the first time ever, benchmarks related specifically to websites in the visitor attraction sector have been established by Rubber Cheese.
This means marketing professionals within the industry now have a more accurate picture of what good looks like across similar branded websites, allowing for better decision making with genuine insight.
Findings presented in the report reveal metrics for:
- Add to basket rate
- Basket abandonment rate
- Bounce rate
- Conversion rate
- Load times
- Plus key insights into user experience, booking journeys, mobile experience and more.
Carried out with the full support of the ALVA, Leading Association of Visitor Attractions and ASVA: Association of Scottish Visitor Attractions, this report brings you vital information and suggests practical solutions to the problems identified. So that you can concentrate on running a successful attraction, and let your website run itself!
To download the full report, please click here.
“The past few years have transformed how visitor attractions operate online forever. With the increased need for online bookings, additional revenue drivers, and a seamless on and offline experience, it’s more important than ever for visitor attraction marketers to understand how their website is performing.
But knowing what good looks like is almost impossible until we uncouple visitor attractions from the travel and tourism industry sector skewing the data. After all, an airline is not a comparable business to a theme park or museum.
We realised that there has not been a focus on visitor attractions as a sector in its own right before, hence, this year’s Rubber Cheese Annual Visitor Attraction Website Report. We’re using this as the starting point, a springboard, to a deeper understanding of how to achieve the highest possible conversion rates within the visitor attraction sector.
This first of its kind piece of research looks only at websites related to visitor attractions of all types, but removes data related to price comparison sites for airlines and hotels. We’re generating meaningful insight for a visitor attraction category all of its own!
And this refined data did NOT disappoint! The results have proved to be very exciting”.
