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Find your fun with Crocs – and Geotourist!

The Crocs #FindYourFun campaign was a partnership with Crocs and the Daily Mail/Metro titles.

Our partnership bought life Croc’s strapline of Find Your Fun with a series of treasure hunts in U.K cities. We work created bespoke tours, promoted through regular branded content features in Metro’s Trends, providing information for days out – turning regular parents into super parents!

Digital activity across and MailOnline pushed the content out to a wider audience, guaranteeing views to a co-branded hub – where all content was housed. To ensure the campaign felt holistic, our partnership ran in tandem with the retailer and brand takeovers online The campaign delivered 6 content pieces on Metro, with replicated content online on the Find Your Fun hub.

The campaign in numbers…

  • 6 bespoke trails for Crocs, with GeoTourist – a first for Mail Brands, Metro and importantly, Crocs
  • Trails were viewed over 1.4K times, with the most popular trail being in London: Covent Garden to The Southbank
  • For online, the campaign was primarily bought on a Unique User metric – with 42,500 UU’s initially guaranteed. In this campaign we delivered 56,911 UU’s, over delivering by 14,411
  • The average dwell on the hub was over 2 minutes – which is the average for a MailOnline article – showing that the audience was engaged with the content
  • The competition pulled in over 2K competition entrants, proving this further
  • The campaign delivered 8.8 million impressions in total
  • The average CTR was 0.82% – higher than industry average
  • There was an estimated £52,000 value given in media as part of this campaign

Companies featured in this post

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