Chapters included:
Chapter 1 – Simple but oh-so-powerful UX tips
Actionable strategies that will improve the experience guests have on your website.
Chapter 2 – Social media strategies you can use straight-away
Discover simple ways to provide an authentic insight into your attraction experience.
Chapter 3 – 7 tips to capture quality leads from your website
Create a bank of guests who are interested in what you have to say (and sell).
Chapter 4 – A beginner’s guide to Google Ads
Learn how to set-up Google Ads and use keywords to target and convert potential guests.
Chapter 5 – How to create compelling content (even if you’re not creative)
Use copy, images and videos that leave users enthusiastic about taking action.
Chapter 6 – Accessible design tips for non-designers
Optimise your website for people with disabilities by following these simple design rules.
Chapter 7 – Why you need a digital annual pass system
Gain a better understanding of your guest’s online and on-site behaviours.
Chapter 8 – How to collect and effectively use feedback
Identify your guests’ pain points by using feedback tools.
Chapter 9 – Become a sales promotion hero
Learn how to use promotions to raise your attraction’s profile
Capitalise on special offers and develop a targeted and successful promotion strategy.
Chapter 10 – Maximise revenue from your venue
Discover what it takes to make your venue a viable and lucrative option for holding events.
