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UK’s Surfing Lagoon Makes Waves with Green 4 Solutions

Green 4 Solutions is pleased to announce a ground-breaking partnership with Surf Snowdonia, the world’s first ever publicly accessible Wavegarden® surfing lagoon.

The lagoon has been built on the edge of the Snowdonia National Park, the UK’s capital of outdoor adventure. 

As well as its water-based facilities such as the permanent wave technology and Crash and Splash Lagoon, Surf Snowdonia features a whole range of compelling attractions with more to come in the future. The Surf Snowdonia hub plays host to the Surf Side Café Bar complete with a 50-metre viewing gallery just metres from the water. 

The facility also offers on site accommodation in the shape of wooden camping pods and secure locker facilities – both of which will be controlled by SALTO’s RFID wristband based access control system. 

Surf Snowdonia joins a growing community of sports and leisure customers switching to Green 4’s CRM driven single platform solution, to improve the customer experience and build deep and long lasting customer relations.

The software solution supplied by Green 4 will provide one system for the scheduled bookings of all activities, food and beverage operations, retail, CRM, marketing automation and customer loyalty programs.

The transactional functionality of the Go Solution will allow Surf Snowdonia to manage their daily operations, however, the most significant benefit will be the ability to harvest data they collect during the online booking process to build profiles and insight of customers, in order to drive personalised communications, increase average spend per person and increase the frequency of visits.

Phil Nelson, Business Development Director at Surf Snowdonia said “After running our initial first short season, it became apparent that we required an end to end platform to cope with the huge and diverse visitor numbers across all aspects of our business.”

“After comparing many different suppliers and solutions we chose Green4 and 4Sight for being able to fulfill all of our requirements and within our budget. Central to our decision making process was the willingness to work with our very short times scales which we believe can only be achieved by the depth and strength of their team who will be working with us throughout the project”.

Surf Snowdonia will also be able to maximise revenue opportunities with each customer during the booking process, with the ability to cross-sell and up-sell all available activities. This will strengthen their relationships with their customers, and help Surf Snowdonia increase loyalty and revenue from each visitor.

Green 4’s sister company, 4Sight will assist Surf Snowdonia in establishing both best practice marketing communications with its customers and a members loyalty program to encourage repeat visits and referrals of friends and family. 

Garry Adamson, Managing Director at 4Sight Sport & Leisure, said “4Sight is delighted to be selected as the CRM & Data marketing partner of Surf Snowdonia. We look forward to developing and executing a customer centric plan involving data and insight which is an essential combination for success within the leisure industry.”

Green 4 Solutions Director, Peter Oliver, added “We are delighted to be working with Surf Snowdonia. With the introduction of a unique leisure offering for thrill seekers in the UK, also comes the commercial necessity to ensure that the capital investment to build such an innovative facility is returned.”

“By combining the operational and marketing activities, Surf Snowdonia’s become less dependent on expensive above the line marketing and advertising – and can harness the growing interest from seasoned surfers and those trying for the first time.”

“With our model, a ‘one off’ activity is replaced by a customer journey where even beginners can become accomplished surfers.”

The partnership between Green 4 Solutions and Surf Snowdonia will commence with immediate effect. The first phase of implementation will begin in the next 4 weeks and this will provide an online booking facility and email marketing functionality.

To find out more information about Surf Snowdonia, please visit their website:

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