Retail, F&B and Accommodation

Alton Towers is a theme park and resort complex in Staffordshire, England.

In 2017 Alton Towers approached Scruffy Dog Creative Group to provide the theming design services for their New CBeebies hotel using the various IPs from the much-loved children’s TV channel, CBeebies.

Scruffy Dog provided concept design services relating to not only the entrance portal of the space but rooms, lobbies, F&B and more.