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Masterplannung

Scruffy Dog Creative Group

A global entertainment design & realisation company delivering story led theme parks, resorts, attractions & live events

Scruffy Dog Creative Group is a global entertainment design & realisation company.

We are expert storytellers, blue-sky thinkers, cutting-edge designers, and ingenious makers backed by world-class project managers.

This award-winning, multi-disciplinary team are the industry leaders in experience design, creative build, and creative project management for Theme Parks & Resorts, Rides & Attractions, Immersive, Cultural & Heritage, Brand Activations, Live Events, and TV & Film.

Our extensive experience, obtained at prestigious heights across the sector — including Disney, Universal, Qiddiya, NEOM, Miral, Merlin Entertainments and Warner Bros. — leaves us with the know-how to deliver results of unparalleled quality to our clients.

Our international presence ensures that we continue to attract the highest calibre of projects from around the globe, as well as industry-leading talent to our teams.

We boast a full suite of facilities across seven locations in four countries.

Our ideation studio in London, UK serves up story-driven experience design and works closely with our masterplanning and development design studios in Barcelona, Spain — some of the largest of their kind in the industry.

Our offices in UAE and KSA head our high-end, local delivery Creative PM division.

This is all complimented by our state-of-the-art production facility in the UK.

We at Scruffy Dog Creative Group, unlike any other creative agency in our industry, can translate creative vision into fully realised delivery, all under one roof — a true turnkey solution.

Address:
The Studio, 5, Bow Enterprise Park, Fittleton Gardens, London E3 3TZ
Email:
info@scruffydogltd.com
Tel:
+44(0)20 3468 4220
Website:
https://www.scruffydogltd.com

Showcase

  • Themeparks and Resorts

    Themeparks and Resorts

    Dreamwood Park is located within Mriya Resort & Spa located in Yalta, Russia. This 4 Hectares theme park originally started out as a children’s play area. As the park evolved, Scruffy Dog Creative Group were contacted by Creative Director Chris Lange to bring in our Design expertise. Scruffy Dog delivered the masterplanning, concept design & development, schematic and detail design for the five themed areas within the park; Forest, Air, Sea, Mountain and Tree of Adventure. The result was an environment that reflects the ancient landscape of the area. Interspersed among the tall trees of the landscape are stranger looking trees, giant plants, vines, and flowers. Together these features form a magical land that envelops the rides and attractions. In 2018 Dream Wood park won the Golden Pony award in relation to the design, theming, and choice of attractions, which contributed to a unique and inspiring guest experience.
  • Retail, F&B and Accommodation

    Retail, F&B and Accommodation

    Alton Towers is a theme park and resort complex in Staffordshire, England. In 2017 Alton Towers approached Scruffy Dog Creative Group to provide the theming design services for their New CBeebies hotel using the various IPs from the much-loved children’s TV channel, CBeebies. Scruffy Dog provided concept design services relating to not only the entrance portal of the space but rooms, lobbies, F&B and more.
  • Museums and Exhibits

    Museums and Exhibits

    Following five years of development and more than €100 million of investment, Fladgate Partnership recently unveiled The World of Wine. This attraction is a collection of six immersive museum experiences, nine restaurants, bars, and cafés, temporary exhibition space, shops, and a wine school. Based in the historic town of Vila Nova de Gaia, Porto, The World of Wine pays tribute to the most important Portuguese industries and traditions. The Fladgate Partnership teamed up with Scruffy Dog Creative Group to create several of their experiences which include ‘World of Wine’, ‘Planet Cork’, and ‘Porto Region Across The Ages’. The Scruffy Dog Creative team were responsible for the masterplan of each exhibit, concept design & development and schematic design services. Scruffy Dog Production’s realisation team lead by Dylan Lardner-Burke completed the experience and attraction delivery of this large-scale project.
  • Waterparks

    Waterparks

    Dubai-based MERAAS has delivered multiple projects in numerous sectors including real estate, retail, hospitality, food and beverage, leisure and entertainment and healthcare Laguna Waterpark is the latest addition to Meraas’ world class urban destination La Mer. We were approached by Meraas to deliver the initial concept, concept development, visual identity, and schematic design for the waterpark.

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Scruffy Dog Creative Group news

Scruffy Dog Creative Group company information

Offices

Address
The Studio, 5, Bow Enterprise Park, Fittleton Gardens, London E3 3TZ
Email
info@scruffydogltd.com
Tel
+44(0)20 3468 4220
Address
Barcelona, Spain
Email
info@scruffydogltd.com
Address
Shanghai, China
Email
info@scruffydogltd.com

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