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Scruffy Dog Creative Group

Scruffy Dog Creative Group is a leading, international, Masterplanning, Design and Production agency, where creativity, imagination, planning, and craftmanship are our key elements in creating long lasting, unforgettable, and successful projects.

Scruffy Dog Creative Group was founded in 2008. We are a global entertainment design and realisation company specialising in turnkey solutions for theme parks and resorts, attractions, family entertainment centres, waterparks, dark rides, museums, zoos and aquariums, and live events.
Formed by some of the best industry professionals the world has to offer, the senior team was hand-picked by our founder. Collectively they come from various international platforms such as Walt Disney Studios, Universal Studios, The Lego Group, Warner Bros. Studios, and Merlin Entertainments to name but a few.
Our design studio team is formed of a selection of talented, skilled, and award-winning specialists, steaming from a broad range of backgrounds. Our design studios are based in the city centres of both London and Barcelona as well as Shanghai.


Unlike any other studio in our industry, Scruffy Dog Group has a world class ISO certified production facility and the team to match.
Our state-of-the-art production facility in Birmingham, UK is one of the largest in Europe boasting industry leading equipment and technology. Here we deliver theming, props, and bespoke elements for clients world-wide.
We know how to bring our incredible concepts to life, and within your budget, offering a true turnkey solution from the paper to the park! This is what makes us unique.

Unit 5, Bow Enterprise Park, Fittleton Gardens,
London E3 3TZ
+44(0)20 3468 4220


  • Themeparks and Resorts

    Themeparks and Resorts

    Dreamwood Park is located within Mriya Resort & Spa located in Yalta, Russia. This 4 Hectares theme park originally started out as a children’s play area. As the park evolved, Scruffy Dog Creative Group were contacted by Creative Director Chris Lange to bring in our Design expertise. Scruffy Dog delivered the masterplanning, concept design & development, schematic and detail design for the five themed areas within the park; Forest, Air, Sea, Mountain and Tree of Adventure. The result was an environment that reflects the ancient landscape of the area. Interspersed among the tall trees of the landscape are stranger looking trees, giant plants, vines, and flowers. Together these features form a magical land that envelops the rides and attractions. In 2018 Dream Wood park won the Golden Pony award in relation to the design, theming, and choice of attractions, which contributed to a unique and inspiring guest experience.
  • Retail, F&B and Accommodation

    Retail, F&B and Accommodation

    Alton Towers is a theme park and resort complex in Staffordshire, England. In 2017 Alton Towers approached Scruffy Dog Creative Group to provide the theming design services for their New CBeebies hotel using the various IPs from the much-loved children’s TV channel, CBeebies. Scruffy Dog provided concept design services relating to not only the entrance portal of the space but rooms, lobbies, F&B and more.
  • Museums and Exhibits

    Museums and Exhibits

    Following five years of development and more than €100 million of investment, Fladgate Partnership recently unveiled The World of Wine. This attraction is a collection of six immersive museum experiences, nine restaurants, bars, and cafés, temporary exhibition space, shops, and a wine school. Based in the historic town of Vila Nova de Gaia, Porto, The World of Wine pays tribute to the most important Portuguese industries and traditions. The Fladgate Partnership teamed up with Scruffy Dog Creative Group to create several of their experiences which include ‘World of Wine’, ‘Planet Cork’, and ‘Porto Region Across The Ages’. The Scruffy Dog Creative team were responsible for the masterplan of each exhibit, concept design & development and schematic design services. Scruffy Dog Production’s realisation team lead by Dylan Lardner-Burke completed the experience and attraction delivery of this large-scale project.
  • Waterparks


    Dubai-based MERAAS has delivered multiple projects in numerous sectors including real estate, retail, hospitality, food and beverage, leisure and entertainment and healthcare Laguna Waterpark is the latest addition to Meraas’ world class urban destination La Mer. We were approached by Meraas to deliver the initial concept, concept development, visual identity, and schematic design for the waterpark.


Scruffy Dog Creative Group news

Scruffy Dog Creative Group company information


Unit 5 Bow Enterprise Park, Fittleton Gardens, London E3 3TZ, UK
+44(0)20 3468 4220
Barcelona, Spain
Shanghai, China

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