Mark Locker is the founder and CEO of Attractions.io, a leading creator of mobile visitor apps, established in 2015.
Prior to starting Attractions.io, Locker established Theme Park Nerd, a “micro-agency” that produced websites and mobile apps for the UK theme park market. Locker has always had a fascination for theme parks, and Attractions.io enables him to combine his three interests: business, technology, and the attractions sector.
Locker is a tech expert and visitor attraction specialist who has a strong interest in business. From a young age, he worked for one of the most well-known theme parks in the UK. Today, he uses clever technology to assist attractions in thrilling their visitors and achieving commercial goals. He is passionate about imparting his vast knowledge and experience to other experts in the field.
Attractions.io entered its Guest Experience Platform into the blooloop Innovation Awards in 2022. Using the new wayfinding tools available through the app, Knoebels Amusement Resort became one of the first theme parks to make use of the platform. This technology, delivered through the resort’s mobile app, enables guests to get GPS-enabled directions anywhere on site, thus eliminating friction and reducing the paper waste created by printing park maps and brochures.
With Attractions.io, the first guest experience platform that covers the pre-, mid-, and post-visit phases, operators can provide guests with a unified, branded interface to oversee their whole stay. Guests can use the app to schedule their activities, receive directions, and purchase tickets before they arrive. They are able to order food for pickup, buy fast tracks, and use GPS navigation while they are there. After their visit, guests can also quickly provide feedback and receive special offers for their next visit, directly on their mobile devices.